The Latest Breaking News from KitKat

US Beer Brand Begs Thieves to Return 40,000 Pounds of Beer; KitKat Chimes In: 'I Know a Thing or Two…'

The shocking Pabst Blue Ribbon beer heist in California, where 33,984 cans vanished via a fake pickup, highlights the rise of cargo theft and supply chain crime affecting the food and drink industry.

International Business Times UK · Sep 1

Pabst offers reward after beer heist from California warehouse: ‘PS, this is real’

Company is offering cash reward for 40,000lb stolen cargo, and turns theft into lighthearted social media promotion

The Guardian - US · Aug 31

Other brands are throwing shade at the new Instagram logo

From McDonald's to ChatGPT, they've all decided it's "time for a refresh".

Creative Bloq · Aug 16

How KitKat's 12 tonne loss became brand lore

KitKat's response to robbery was absolute genius.

Creative Bloq · Apr 24

KitKat Truck With 'Presidential-Level' Protection Spotted in Canada After 12-Ton Chocolate Heist

After a massive 12‑tonne chocolate theft in Europe, a KitKat truck was seen in Canada with what social media dubbed as'presidential‑level protection.'

International Business Times UK · Apr 9

KitKat truck flanked by security convoy after 12-tonne chocolate theft

A KitKat truck was flanked by a security escort through Toronto, Canada on Wednesday (8 April), following the theft of more than 400,000 bars in Europe.

The Independent UK · Apr 8

KitKat reveals genius response to robbery drama

The 12 tonne KitKat heist has become an interactive internet mystery.

Creative Bloq · Apr 3

Brands Race to Break the Internet With Hilarious KitKat Heist-Inspired Post and 'Official Statements'

Brands turned a 12-tonne KitKat heist into viral 'official statements', revealing how humour, marketing and news now collide on social media.

International Business Times UK · Apr 2

The Great KitKat Heist: 400,000 Chocolate Bars Stolen — Now the Brand Wants Your Help

Discover the intriguing story of how 400,000 KitKat bars were stolen in Europe and how Nestlé is involving the public to track them down.

International Business Times UK · Apr 2

12 Tonnes of KitKat Chocolates Stolen in Europe, Brand Launches Tracker to Find Missing Bars

In a bizarre and almost cinematic turn of events, a truck carrying nearly 12 tonnes of KitKat chocolates has mysteriously disappeared during transit across Europe. The incident, which occurred just this week, involves over 400,000 bars of the popular wafer chocolate, leaving both authorities and chocolate lovers puzzled.

Whats Hot · Apr 2