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International Business Times UK
International Business Times UK
Akshay Puri

The Great KitKat Heist: 400,000 Chocolate Bars Stolen — Now the Brand Wants Your Help

Nestlé launches an online tracker asking consumers to help trace more than 400,000 stolen KitKat bars after a major chocolate truck heist in Europe.

Chocolate theft is not something people hear about every day. Yet one of the world's most famous chocolate brands has found itself dealing with exactly that.

More than 400,000 KitKat chocolate bars have vanished after criminals stole an entire truck carrying the sweets across Europe. The incident has forced the parent company, Nestlé, to launch an unusual response. Instead of quietly handling the matter behind the scenes, the company is asking the public to help track the missing chocolates. The result is a digital tool that turns everyday chocolate buyers into unexpected investigators.

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