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The Independent UK
The Independent UK
World
Graig Graziosi

KitKat heist becomes latest example of companies turning bad PR to their advantage

KitKat DoorDash KFC

A heist that nabbed more than 400,000 KitKat bars also gave the company an unexpected viral marketing moment.

On March 28, a truck carrying 12 metric tons of KitKat chocolate bars was intercepted somewhere between Poland and Italy. The thieves made off with the truck and the chocolate. Thankfully, no one was hurt in the incident.

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