Twelve tonnes of chocolate vanished, and for a moment, the story read like a straight crime brief. Then the brands arrived, and the internet did what it does best, turning a cargo theft into a rolling punchline.
Within hours, corporate social media accounts were issuing mock 'official statements', each more knowingly absurd than the last. It was marketing, yes. But it also shows how brands are now jumping on the bandwagon for another brand.
