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Evening Standard
Evening Standard
Business
Jonathan Prynn

WPP warns of lower profits as clients slash ad spend in 'deteriorating' market

Mark Read, chief executive of WPP (WPP/PA) -

Global advertising and marketing agency WPP today issued a bleak profit warning as it revealed trading conditions have continued to worsen through the Spring and into the Summer.

The Waterloo-headquartered giant reinvented as an ad company by Sir Martin Sorrell in 1985 said it had seen a “deterioration in performance” during the second quarter of the year against a “challenging economic backdrop.”

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