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Fortune
Fortune
Sydney Lake

Deepfakes gave AI a bad rap but the tech has real uses—it just needs guardrails, experts say

Peter Hill WPP
(Credit: JOE MAHER FOR FORTUNE)
  • Using AI to make video content has been both celebrated and scorned as deepfakes polluted the internet. But the technology has developed into something that has ample commercial and consumer use cases. The challenge is keeping the guardrails on the technology, says Daniel Hulme, CEO of Satalia.

We all remember the infamous deepfakes of Taylor Swift, President Barack Obama, and Volodymyr Zelensky. These videos showed the power, mystique, and dark side of using artificial intelligence. 

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