Although the macroeconomy has been plagued by headwinds of persistent inflation, high-interest rates, and recessionary pressures, the advertising sector remains strong thanks to digital and smart advertising. Therefore, investors could look to buy fundamentally strong advertising stock WPP plc (WPP). However, it could be best to steer clear of Magnite, Inc. (MGNI) and Troika Media Group, Inc. (TRKA) due to their weak fundamentals.
The advertising industry is expected to remain resilient as long as the demand for advertising stays strong. Media companies needing to make their streaming businesses profitable are looking to lean heavily on advertising.
