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Creative Bloq

Technology

Ian Dean

Nothing in this Coca-Cola ad is real, but get used to it

Nvidia WPP CocaCola The CocaCola Company

Siggraph, Nvidia, AI rendering of a Coca-Cola advert; a bottle of coke.

Today at Siggraph I saw how new generative AI tools are helping brands like Coca-Cola scale ad content specifically to regional needs on a global scale. It means we're definitely getting more AI-generated advertising, now tailored in greater detail.

This new tech, called Prod X, is a custom AI production studio developed to create Coca-Cola ads, created by marketing agency WPP using Nvidia's latest AI technology, and it's just super-charged ad creation for worldwide audiences.

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