Google’s Gemini AI will narrate ads, write voiceover scripts and mock up products for London marketing behemoth WPP, in a huge collaboration that could see Google’s robots working on ads for companies like Coke and Nestle.
WPP - the parent company of a number of the world’s best-known ad firms, such as Ogilvy, Wunderman Thompson and VMLY&R - said the partnership with Google focuses on “four innovative use cases”.
