
WPP saw a 70% slump in profits for the year as big tech pulled back on advertising amid a sluggish global market.
The ad giant behind agencies Grey, Ogilvy and Wunderman Thompson is betting £250 million on AI to drive future business.

WPP saw a 70% slump in profits for the year as big tech pulled back on advertising amid a sluggish global market.
The ad giant behind agencies Grey, Ogilvy and Wunderman Thompson is betting £250 million on AI to drive future business.