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The Latest Breaking News from NBCUniversal

Toyota Returns as Presenting Sponsor of NBCU’s Paralympic Games

Coverage from Paris begins Aug. 28

Broadcasting & Cable

How NBCU Smartly Leveraged Social Media to Drive Olympics Viewership

Social video now surpasses subscription video-on-demand in terms of consumer watch time, researchers say

Broadcasting & Cable

Comcast NBCUniversal, NBCUniversal Local Award $2.5 Million in Non-Profit Grants

A list of 76 recipients in markets where NBCU owns a station gets some help in improving their community

Broadcasting & Cable

From analysis to the latest developments in health,
read the most diverse news in one place.

NBCU: Paris Olympics Viewing up 82% from Tokyo

Paris Olympics delivers 30.6M viewers across NBCU, Peacock and key NBCU platforms; a record 23.5B minutes was streamed on NBCU platforms

TV Tech

NBCU Says Olympics Delivered 36.6 Million Viewers in Primetime

Peacock streams 23.5 billion minutes, up 40%

Multichannel News

U.S. Men’s Basketball Victory over France Was Most Watched Gold Medal Game Since 1996

Game averaged 19.5M viewers and peaked at 22.7M

TV Tech

Parsing Linear TV's Massive $15 Billion Correction

Also in this week's 'Next Text,' we check in on Elon Musk's $44 billion propaganda machine, and we process all we loved (and loathed) about The Olympics

Broadcasting & Cable

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Paris Olympics Viewing up 77% Over Tokyo

New top 20 data shows New Orleans leading all markets in local NBC station ratings through the first 11 days of broadcast coverage

TV Tech

NBCUniversal Delivers Record Olympic and Paralympic Ad Revenue

New sponsors brought in $500 million in revenue

TV Tech

Four-Day Total Viewing of Olympics up 77% over Tokyo

Paris Olympics Consumption on Peacock Tops Combined Total of Beijing and Tokyo Olympics

TV Tech

Paris Olympics opening ceremony draws record 28.6 million viewers in United States

The opening ceremony of the Paris Olympics drew 28.6 million viewers in the United States on Friday night, according to preliminary data released by Comcast's NBCUniversal. This is the highest viewership for a Summer Games kickoff since the London Olympics in 2012, and a significant leap from the Tokyo Olympics…

The Times of India

Parent company of TNT sues NBA for not accepting its matching offer

Warner Bros. Discovery has sued the NBA after the league did not accept the company’s matching offer for one of the packages in its upcoming 11-year media rights deal.

The Independent UK

WNBA Returns to NBCU with 11 Year Deal

The agreement is part of the larger $2.5B rights deal with the NBA that includes 100 regular season NBA games and 50+ WNBA games

TV Tech

AI goes to the Olympics

Some uses of AI—such as providing automated, personalized summaries of event results—may enhance enjoyment. Others, such as mass surveillance, may be an unwelcome legacy of the Paris Games.

Fortune

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Android Central

Google is making it easier to follow the Olympic Games with new TV and Play features

Google is now the "Official Search AI Partner" for Team USA, using AI to highlight athletes and boost Olympic coverage.

TV Tech

NBA Unveils Media Deals Worth $77B

Agreements with Disney, NBCUniversal and Amazon Prime Video run through 2035-36 season; they greatly expand the number of games on broadcast TV and streaming

Broadcasting & Cable

Warner Says It Will 'Take Appropriate Action' Against the NBA After Getting Spurned for Amazon

'We think [the NBA has] grossly misinterpreted our contractual rights with respect to the 2025-26 season and beyond,' declares TNT

International Business Times

NBA Signs 11-year Media Deals Worth Reported $76 Bn

The NBA announced 11-year global media rights deals with The Walt Disney Company, NBCUniversal and Amazon on Wednesday worth a reported $76 billion and running from the 2025-26 through 2035-36 season.

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Multichannel News

NBA Says Warner ‘Didn’t Match the Terms’ of Amazon’s Proposal, Enters Long-Term TV Deal With Online Retail Giant

The league says it has officially signed 11-year TV contracts with Disney, NBCUniversal and Amazon

TV Tech

S&P: Olympic Organizers, Media Partners Look for Revenue Growth with Paris Games

Since 2004, revenue from global broadcasting rights to the Summer Olympics has increased 108%, with NBCU paying $1.48B for the 2024 games

TV Tech

NBC Sports Taps Comcast Technology Solutions for Olympics Coverage

CTS will provide multiscreen video management and delivery technologies for NBC Sports’ production of the Olympic and Paralympic Games

TV Tech

NBCU to Offer First-Ever Commercial-Free Hour During Live Coverage of the Olympics Opening Ceremony

The commercial-free hour, which begins at 1:30 p.m. ET on July 26, is sponsored by Coke, Delta, Eli Lilly, Toyota, Visa, and Xfinity

Multichannel News

Comcast Technology Solutions Handling Video Management for NBCU’s Olympic Coverage

AI system will provide metadata tags for video on demand assets

Tom’s Guide

The complete guide to watching the 2024 Olympics on Peacock

Multiview, live actions, Kevin Hart and everything you need to know about Peacock's Olympics coverage

Multichannel News

Paris Olympics Coverage Kicks Off With Soccer, Rugby Matches

NBCU hopes live Olympics event coverage, celebrity-based shoulder programming will keep viewers tuned in

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