MSNBC viewers continue to give Morning Joe the cold shoulder following the revelation that hosts Joe Scarborough and Mika Brzezinski trekked to Mar-a-Lago to meet with President-elect Donald Trump.
The precipitous ratings drop comes at the worst possible time for the morning talk show. On Wednesday, parent company Comcast announced that it was spinning off most of NBCUniversal’s cable channel lineup amid rampant cord-cutting — including cable news networks MSNBC and CNBC.