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Jon Lafayette

NBCU Says Olympics Delivered 36.6 Million Viewers in Primetime

Tom Cruise leaves the Paris Summer Olympics closing ceremony with the Olympic flag.

The Paris Summer Olympics were big.

NBCUniversal said primetime Olympics coverage — on both Paris time (2 p.m. to 5 p.m. ET) and U.S. time (8 p.m. to 11 p.m.) — averaged a Total Audience Delivery of 30.6 million viewers across all platforms, up 82% from the pandemic-delayed Tokyo Summer Olympics in 2021.

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