
The Paris Summer Olympics were big.
NBCUniversal said primetime Olympics coverage — on both Paris time (2 p.m. to 5 p.m. ET) and U.S. time (8 p.m. to 11 p.m.) — averaged a Total Audience Delivery of 30.6 million viewers across all platforms, up 82% from the pandemic-delayed Tokyo Summer Olympics in 2021.