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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Toyota Returns as Presenting Sponsor of NBCU’s Paralympic Games

Toyota NBC NBCU NBCUniversal Paralympic Games Dan Lovinger Paris Peacock
Toyota sponsor of Tokyo Paralympic Games.

Toyota returns as the presenting sponsor of the 2024 Paris Summer Paralympics, NBCUniversal said.

Following record-breaking ad sales for the Paris Olympics, NBCU said, ad sales for the Paralympic Games were up 60% from Tokyo, with a record number of advertisers participating.

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