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The Latest Breaking News from Dan Lovinger

Toyota Returns as Presenting Sponsor of NBCU’s Paralympic Games

Coverage from Paris begins Aug. 28

Broadcasting & Cable

NBCU Plans Commercial-Free Hour During Olympic Opening Ceremonies

Coca-Cola, Delta, Eli Lilly, Toyota, Visa, Xfinity get ‘brought to you by’ mentions

Broadcasting & Cable

NBCUniversal Looks To Ride Olympic Wave to Gold

Final promotional push for Paris Summer Games starts this week on ‘Today,’ ‘Tonight Show’

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Delta’s NBCU Olympic Sponsorship Takes Off With ‘Top Chef’ Paris Integration

Viewers get to see chefs cooking with Olympic, Paralympic athletes under the Eiffel Tower

Multichannel News

NBCU Sees Early Strength In Paris 2024 Olympic Advertising Sales

Touts research showing benefits for sponsors

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