With the 2024 Paris Summer Olympics about 500 days away, NBCUniversal said that it is already pacing ahead of the Tokyo Games in its advertising sales efforts.
“While it’s still very early, I can report that we are pacing well ahead of where we were at the same point in time entering the recent Summer Games in Tokyo,” said Dan Lovinger, president, Olympics and LA2028 advertising sales and partnerships at NBCU.
