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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

NBCU Plans Commercial-Free Hour During Olympic Opening Ceremonies

Olympic Opening Ceremony Ad Free.

NBCUniversal said it will have a commercial-free hour during its live coverage of the historic opening ceremony of the Paris Summer Olympics on the River Seine.

The uninterrupted hour will start at 1:30 p.m. on Friday with sponsors Coca-Cola, Delta Airlines, Eli Lilly, Toyota, Visa and Comcast’s Xfinity brand each acknowledged as sponsors for 10 minutes.

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