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Broadcasting & Cable
Broadcasting & Cable
Business
Jack Reid

87% of Comcast X1 Pay TV Households Tuned Into Paris Olympics Coverage

NBCU Olympic Promo.

The vast majority of Comcast’s Xfinity X1 customers tuned in to the 2024 Paris Olympics, according to a company blog post published Monday.

Comcast said 87% of active households that subscribe to its live cloud-based pay TV service, X1, watched Olympics programming.

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