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Broadcasting & Cable
Broadcasting & Cable
Business
Jack Reid

YouTube Accounts for 10.4% of All TV Viewing in July, Surpasses Disney as Top Watched Media Company

Disney Nielsen Fox NBCUniversal
Person watching YouTube on a TV set.

Driven by kids whiling away their summers online, YouTube surpassed Disney as the most watched TV programming supplier in July, according to Nielsen’s Media Distributor Gauge report, published Tuesday.

The audience measurement firm found that American viewers devoted 10.4% of their total TV watching time to YouTube. It's the first time a streaming company has held a monthly share of more than 10% of total American viewership in a given month, according to Nielsen.

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