The Latest Breaking News from Luce

Ferrari’s Jony Ive–designed model was mocked by the internet, but it’s selling like hotcakes

When the Luce was released, Ferrari’s former president and chairman said he hoped “they take the prancing horse off that car, at least.”

Fortune · Jul 31

Shocking: Ferrari's Controversial EV Is Reportedly Sold Out

The new Ferrari Luce EV appears to be a sales success.

Motor1 · Jul 30

Hot wheels got intelligent: Carmakers are device-fying, and tech companies making cars are bringing their world view with them

The automobile is transforming into a smart device. Traditional carmakers face a challenge as software and data become more valuable than hardware. Companies like Xiaomi and Huawei are leading this shift, integrating cars into digital ecosystems. Legacy automakers must decide whether to build the next great device or become mere…

The Economic Times · Jun 5

Ferrari unveils 'Luce', its first fully electric car, in a tough market

ROME - Italian luxury carmaker Ferrari has unveiled its first fully electric model, the Luce, belatedly joining rivals like Porsche and Lamborghini to offer clean-energy driving thrills.

Bangkok Post · May 27

Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

Some analysts question whether design of Luce, starting at $640,000, lives up to sportscar car brand’s heritage

The Guardian - UK · May 26

Ferrari has revealed it’s first all-electric car – here’s what to know

Maranello’s first all-electric car is a four-door, five-seat Ferrari with a 329-mile range, 350kW charging and a look by the former Apple design chief

The Independent UK · May 26

Ferrari unveils first electric car as luxury rivals hit the brakes on EVs

Ferrari has rolled out its first fully electric car, the"Luce (Italian for "Light"), marking a high-stakes shift by Italy's best-known luxury sports car maker even as competitors including Porsche and Lamborghini ​scale back ‌their EV ambitions, citing weak demand.

France 24 · May 26

The Electric Ferrari Luce Debuts Today: See The Livestream

The livestream starts at 4:10 PM Eastern Time (10:10 PM CEST).

Motor1 · May 25

Ferrari Won't Force EVs On Buyers Chasing Special Cars

Ferrari isn’t worried at all about the possibility of struggling to sell its first electric vehicle. Even before preorders kick off next month, the Luce is already generating "very positive" feedback, according to CEO Benedetto Vigna. Speaking during the earnings call following the Q4 2025 results, Maranello’s head honcho made…

Motor1 · Feb 11

Ferrari Says Its Electric Car Will Be 'Completely Different In Every Possible Way'

Ferrari is making us wait for the full reveal of its first electric car, but at least Maranello is making the wait more bearable by dripping out details. After technical specifications were released last October, the interior was partially revealed yesterday. For the whole shebang, the world premiere is scheduled…

Motor1 · Feb 10