When famed Italian supercar brand Ferrari announced its first EV, the Luce, in May, the car was mocked relentlessly online, in part owing to its design, spearheaded by former Apple designer Jony Ive. The backlash led to the company’s shares falling 8% in a single day, but as of this month, the company has already met its sales target.
The automaker reportedly set a target of 500 units sold in 2026, according to the Financial Times, meaning in the two months after its release, the company seems to be well on track to meet its long-term goal of selling 2,500 units of the $640,000 electric vehicle by 2030.
