It doesn’t look like a Ferrari, it won’t sound like a Ferrari, it’s not powered like a Ferrari, but this is the start of a new chapter in the history of the most storied car brand of them all. This is the Ferrari Luce, the first all-electric model to come from the Maranello car maker and set to appeal to a whole new generation of Ferrari fans, turned on by the tech and design by iPhone designer Jony Ive and his fellow former Apple pal Marc Newson.
Unveiled in Rome, the Luce is Ferrari’s boldest break from tradition yet: a four-door, five-seat electric car with four motors, one for each wheel, a huge 122kWh battery and as much as 1,036bhp when its Launch Control system is called into action.