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T3
T3
Technology
Alistair Charlton

Ferrari Luce and its wild interior tech just rewrote the EV rule book

Ferrari Luce Jony I Apple aluminium Marc Newson
Ferrari Luce interior.
QUICK SUMMARY

Ferrari has revealed a bold new interior for its first electric car, called the Luce.

Worked on by former Apple design boss Sir Jony Ive, the interior blends retro fonts and aluminium toggle switches with OLED displays, a touchscreen and even a key fob with an e-ink screen.

It’s time to rethink everything you thought you knew about modern car technology and interior design. That, plainly, is the mission statement projected by Ferrari, Sir Jony Ive and Marc Newson with the new Luce.

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