Ferrari has made many beautiful cars. They are fast, loud and dangerous. What has always been common is the legendary Ferrari shape - less designed than sculpted by Italian wind and testosterone. There's also the familiar growl of the engine and iconic Ferrari red.
But in a major departure from tradition and DNA, Ferrari has unveiled an EV: Ferrari Luce. It does not look like a Ferrari, but more like the love child of a staid Fiat and a German luxury car. It does not even sound like one. The only sound one could hear was the collective groan of a thousand aficionados. Yet, it may be remembered for something else: it looks like the moment the car stopped being merely a car.