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The Economic Times
The Economic Times
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Jaspreet Bindra

Hot wheels got intelligent: Carmakers are device-fying, and tech companies making cars are bringing their world view with them

Ferrari has made many beautiful cars. They are fast, loud and dangerous. What has always been common is the legendary Ferrari shape - less designed than sculpted by Italian wind and testosterone. There's also the familiar growl of the engine and iconic Ferrari red.

But in a major departure from tradition and DNA, Ferrari has unveiled an EV: Ferrari Luce. It does not look like a Ferrari, but more like the love child of a staid Fiat and a German luxury car. It does not even sound like one. The only sound one could hear was the collective groan of a thousand aficionados. Yet, it may be remembered for something else: it looks like the moment the car stopped being merely a car.

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