Ferrari is different from other carmakers, and so are its product launches. So revered is the company in its native Italy that among the first people to sit behind the wheel of its first electric vehicle were the country’s president and the pope.
Yet judging by the backlash from investors, some critics and – inevitably – a horde of online commenters, the company may need help from a higher power if it is to win over its traditional fanbase.
The Luce – pronounced “loo-chey”, Italian for “light” – is priced for the super-wealthy, at €550,000 (£476,000), with an electric motor for each wheel and the ability to get from zero to 100km/h in 2.5 seconds. But the design, led by the former Apple executive Jony Ive in collaboration with Marc Newson, has proven controversial. It is certainly unlike anything Ferrari has made before.
