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Elon Musk's decision to rebrand Twitter to X has destroyed the most valuable intangible.

She’s tasked with saving the company now called X, but Musk might be loth to hand over the reins of his $44bn vanity app

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious. But it is likely doing exactly what he intended: generating enormous global interest, pushing Twitter closer to his other X brands (SpaceX, Tesla Model X, xAI), and clearing the way for…

Linda Yaccarino unveils ambitious vision for X, aiming to transform global communication and create a marketplace for ideas

Twitter has officially been rebranded as "X".

Elon Musk has announced that platform will be rebranded to X, killing off its iconic blue bird symbol

Rebranding the social media platform “X” is the latest bird-brained idea from Elon Musk, who has been busy clipping Twitter’s wings ever since he bought it for $44 billion last year.

Elon Musk has abandoned Twitter's longtime bird logo in favor of "X," a branding he's long been obsessed with.

Your quick fix of today's tech news – including last-minute Samsung Unpacked rumors and Spotify's price rise.

Elon Musk has rebranded Twitter's logo from the old blue bird symbol to a new X logo. Here's where he seems to have found the inspiration for the new "X."

It is an X social network, the bird has ceased to be