Linda Yaccarino had a priority when she took on the challenging top job at X, formerly known as Twitter: get advertisers back on board. Now she can point to her first success that bears her unmistakable signature as CEO.
Major brands had abandoned the platform in droves under the prior leadership of billionaire entrepreneur Elon Musk, fearing damage to their reputations if their adverts appeared beside toxic content like hate speech. Revenue subsequently plunged by half and the company was four months away from bankruptcy.
