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Fortune

Eleanor Pringle

Major brands are pulling ads on Musk's X after posts appeared beside pro-Nazi content

X Linda Yaccarino Fortune NCTA CNN Elon Musk Gilead NBCUniversal Media Matters Twitter Inc.

Linda Yaccarino, CEO of X, pictured at 2022 NBCUniversal Upfront in New York City on Monday, May 16, 2022. (Credit: Charles Sykes/NBCUniversal/NBCU Photo Bank - Getty Images)

Linda Yaccarino promised businesses their brands would be safe on X—the social media site formerly known as Twitter.

For the companies who saw their posts being promoted on a pro-Nazi profile this week, that pledge is ringing utterly hollow.

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