When mega star Taylor Swift comes to town, the impact to the local economy has been likened to hosting the Super Bowl. Experts call it the “TSwift Lift” and even the austere Federal Reserve reserved a place in its research for documenting the commercial effect of her concerts.
Her Eras tour is expected to be the first to breach the threshold of $1 billion in ticket sales and could end up generating nearly $5 billion in overall spending as fans splurge over $1,300 each just to experience her live.
