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Fortune

Christiaan Hetzner

Elon Musk must cede spotlight to Twitter CEO for his $44B investment to pay off

Elon Musk Twitter Inc. Bill George Linda Yaccarino Harvard University Esther Crawford Tesla Inc.

Elon Musk must finally cede the spotlight at Twitter to his hand-picked CEO, Linda Yaccarino. (Credit: ALAIN JOCARD—AFP via Getty Images)

It’s time for Elon Musk to listen to his customers and finally step back from the CEO role at the social media platform formerly known as Twitter.

Bill George, an executive fellow with the Harvard Business School and leading expert on management, believes there is no better time than now to let Linda Yaccarino fulfill the assignment he originally handed her: running his company.

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