The Latest Breaking News from Jaguar

Everyone is mad at the Jaguar rebrand – but we should be celebrating this bold leap.

Many of the comments on the TikTok video showed interest in this take, with one user saying it is "1000 times better".

Electrogenic is a company specializing in “drop-in” EV conversion for classic cars and it just announced a kit for the first-generation Mazda Miata built between 1989 and 1997. The U.K.-based firm (one of many) also offers kits for the Jaguar E-Type, Land Rover Defender, Rolls-Royce Phantom, DeLorean, classic Mini and…

Jaguar clearly pushed some wrong buttons with the ad campaign announcing its rebranding—it became an instant meme subjected to harsh ridicule on social media. The concept it unveiled was met with far more nuanced views, and those who have seen it in person say it’s quite special to behold.

Where other brands have played it safe, Jaguar went bold – for better or worse.

In today’s newsletter: The iconic British carmaker has been accused of going ‘woke’ after releasing an electric model in pink, upsetting petrol heads and traditionalists everywhere

Gerry McGovern, chief creative officer at Jaguar, was on hand in Miami to debut the luxury carmaker's two new Type 00 models: London Blue and Miami Pink.

The advert, it seems universally agreed, isn’t very good. “Vapid”, according to the BBC’s Today programme. “I thought it was the Clangers,” Ian Hislop exclaimed on Have I Got News For You. Nigel Farage expects and indeed hopes that Jaguar will go bust as result of departing so egregiously from…

Jaguar reveals the Type 00 concept that previews its future foray into luxury electric vehicles.

“We want to be bold and disruptive … We’re clearly in the conversation,” Jaguar’s managing director Rawdon Glover said.

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