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The Latest Breaking News from ELF

e.l.f. CEO says customers were 'quite positive' about the beauty giant raising prices due to tariffs: 'We’re not trying to pull anything over on anyone'

The budget beauty company will raise its prices by $1, starting Aug. 1.

Fortune

Hailey Bieber Makes Her Billion-Dollar Deal Debut in a Little Black Dress

She's taking a page from Selena Gomez's book.

Marie Claire

Hailey Bieber's $1 billion sale of Rhode could open the door to more beauty M&A

Hailey Bieber's brand is selling for $1 billion only three years after launching.

Fortune

From analysis to the latest developments in health,
read the most diverse news in one place.

Hailey Bieber sells Rhode brand to e.l.f. Beauty

e.l.f. Beauty is acquiring Rhode in a deal worth up to $1 billion.

BANG Premier

What does e.l.f. buying Rhode mean for Hailey Bieber’s brand? Here are the best products to buy

The mogul has sold her brand in a $1 billion deal

The Independent UK

e.l.f. Cosmetics Acquires Rhode In a Billion Dollar Deal

e.l.f. Beauty acquires Rhode in a groundbreaking deal.

Marie Claire

e.l.f. Beauty buys Hailey Bieber's Rhode skin-care brand for $1 billion

Rhode is a disruptor in the beauty space, e.l.f. Beauty’s CFO Mandy Fields says.

Fortune

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E.l.f.'s acquisition of Hailey Bieber’s Rhode is a $1 billion bet on Gen Alpha

“I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.”

Fortune

11 best tweezers for hassle-free hair removal

From trusty Tweezerman to Rubis, Refy, Elf and more, these plucked their way to the top

The Independent UK

"Nobody has ever sung a heavy metal song better than Ronnie did": A tribute to Ronnie James Dio

Ronnie James Dio: July 10, 1942 – May 16, 2010

Metal Hammer

Effortless elegance, no splurge required—e.l.f.’s Holy Grail products deliver luxe results for less

The results speak for themselves

Marie Claire

How the CPO of e.l.f beauty is communicating with employees through tariff uncertainty

“Most people have jitters at the moment, it’s hard not to.”

Fortune

Elf Comic: 30 Funny Cartoons By Finnish Artist Merrivius

Merrivius is a Finnish comic artist who brings a unique sense of humor to the world of webcomics.

Bored Panda

Unusual Options Activity: 2 Ways to Play e.l.f. Beauty’s Struggling Stock

e.l.f. Beauty’s “It” stock status has long since faded. The reasonably-priced beauty products purveyor’s stock once traded near $222. Down 71% since, if you’re holding out hope, here are two options strategies that could do the trick.

Barchart

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The Independent UK

13 best bronzing drops for an instant sun-kissed glow

Packed with skin-loving ingredients, these formulas provide a holiday glow in a bottle

MarketBeat

3 Beauty Stocks Off to an Ugly Start—Can 1 Stage a Comeback?

Beauty stocks are off to an ugly start in 2025, but there may be 1 stock that will lead the rebound as they already beat and raised earnings guidance.

Fortune

Focusing on its community of customers has driven 23 straight quarters of growth for e.l.f. Beauty

e.l.f. Beauty is a 20 year old brand that has exploded in popularity with young consumers.

Fortune

Elf Beauty’s CEO blames the company’s lowered fiscal outlook on people being too distracted by the TikTok ban and wildfires

Social conversions were down 20% in January, CEO Tarang Amin said.

Get all your
news in one place.

100's of premium titles.
One news app.

Fortune

Companies like Costco and Apple are defending their DEI programs despite nationwide pushback—These are the companies standing by their policies

“Nothing has changed.”

Sports Illustrated

Former NFL Head Coach Will Lead European League of Football's Paris Musketeers

Jack Del Rio is heading across the pond.

Barchart

Unusual Options Activity: Revisiting the Good, Bad, and Ugly Recommendations From November

The year is almost over. In the spirit of the holidays, I thought I’d look back on some of the recommendations made in November regarding unusual options activity. Not all of them were pretty.

Barchart

ELF’s Unusual Options Activity Is a Thing of Questionable Beauty

E.L.F. Beauty’s options volume on Wednesday was 7x the 30-day average. The affordable makeup and skincare company’s unusual options activity stood out as one investor questioned its revenues.

Fortune

e.l.f. Beauty pushes back on short-seller allegations, shares recover

The company said it is "fully confident" in its financial statements.

Fortune

Short-seller takes aim at beloved Gen Z makeup brand e.l.f. Beauty

A Muddy Waters report claims the company "materially overstated revenue."

Fortune

Walmart exec warns customers Trump's tariffs could mean higher prices

“Our model is everyday low prices,” CFO John David Rainey said. “But there probably will be cases where prices will go up for consumers.”

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