Hailey Bieber is selling her beauty brand in a deal worth up to $1 billion.
The 28-year-old model has announced that she's selling Rhode, the brand she founded in 2022, to e.l.f. Beauty after reaching an agreement with the cosmetics company.
Hailey Bieber is selling her beauty brand in a deal worth up to $1 billion.
The 28-year-old model has announced that she's selling Rhode, the brand she founded in 2022, to e.l.f. Beauty after reaching an agreement with the cosmetics company.