Hailey Bieber is celebrating a huge achievement: the $1 billion sale of her skincare brand, Rhode, to e.l.f. Beauty. However, the deal has also brought attention to the sharp difference between her rising career success and her husband Justin Bieber’s recent personal and professional struggles.
The sale is not just a straightforward cash payment. Instead, it is a complex agreement with a $600 million upfront cash payment to Rhode’s equity holders, $200 million in e.l.f. stock, and an additional $200 million performance-based payout spread over three years. While Hailey’s exact ownership percentage in Rhode has not been shared publicly, estimates suggest she owns between 50 and 70 percent.
