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MarketBeat

Jea Yu

3 Beauty Stocks Off to an Ugly Start—Can 1 Stage a Comeback?

Ulta Coty ELF Ulta Beauty elf Beauty MarketBeat

However, retail and wholesale beauty stocks have been in a steady decline, with losses accelerating in 2025. Once a Wall Street favorite, Ulta Beauty Inc. (NASDAQ: ULTA) ended 2024 down 11.24% and is currently down 16.05% YTD. Coty Inc. (NYSE: COTY) fared worse, closing 2024 with a 43.96% loss and sliding 19.83% YTD. e.l.f. Beauty Inc. (NYSE: ELF) also struggled, finishing 2024 with a 13.02% drop.

The biggest loser in 2025 so far is e.l.f. Beauty, which has plummeted 41.86% YTD as of Feb. 14, 2025. While the sector’s rough start has been anything but glamorous, beauty stocks may be approaching a capitulation point—setting up at least one for a potential comeback this year.

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