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The Latest Breaking News from Ulta

Ulta shopper says Dyson box was empty after using points to get it—now she’s warning others: ‘Definitely a return’

An Ulta shopper went to get a Dyson air wrap. The only problem? After purchasing the product with points, she realized there was never anything inside the box.

The Mary Sue

Walmart rolls out new store layout as hundreds of locations get a ‘beauty refresh’

The beauty refresh is part of a broader Walmart initiative to upgrade its merchandise and ambience as it attracts higher-income shoppers

The Independent UK

Here's What to Expect From Ulta Beauty’s Next Earnings Report

Ulta Beauty is ready to report its first-quarter results shortly, and analysts expect a low-single-digit earnings rise.

Barchart

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Woman says Ulta cashier wouldn’t take no for an answer when pushing store credit card. Then the customer’s lie backfired: ‘I’m a felon’

Nowadays, it seems like most retailers in the United States offer some kind of store credit card. It’s very likely that a staff member has offered it to you at some point, and you’ve politely said no.

The Mary Sue

Looking to Protect Your Portfolio from the Strait of Hormuz? Why Ulta Beauty Stock Could Be an Unlikely Buy.

As oil shocks rattle spending, Ulta Beauty is thriving on small indulgences, offering resilience while broader demand feels the pinch.

Barchart

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes

The move, announced alongside an 11.8% sales jump, arrives as TikTok's future in the U.S. is secured and as the platform reshapes how Americans shop for beauty.

Fortune

Ulta Beauty Stock: Is ULTA Underperforming the Consumer Discretionary Sector?

While Ulta Beauty has underperformed its sector peers recently, analysts remain moderately optimistic about the stock’s prospects.

Barchart

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Should You Buy the Dip in Ulta Stock?

Considering the post-earnings selloff, does the pullback in Ulta Beauty stock represents a compelling buying opportunity or an early signal of slowing growth?

Barchart

Ulta Beauty CEO says when you get passed up for career opportunities, 'you can either choose to be bitter or you can be better'

Kecia Steelman stepped into the chief executive role at Ulta 10 months ago after serving as chief operating officer.

Fortune

Ulta Beauty and an Ultimate Entry: Price Resets After Profit Miss

Ulta Beauty is in a position to rebound as its 2026 guidance is good, only marginally below the consensus forecast. Institutions are accumulating.

MarketBeat

Ulta Stock Is Deeply Oversold on Earnings Selloff. Should You Buy the Dip?

Ulta Beauty stock is sinking on Q4 profit miss and muted future guidance. But there are ample reasons for long-term investors to load up on ULTA shares today.

Barchart

Stocks Extend Weekly Losing Streak: Stock Market Today

Efforts to boost crude supplies did little to stem worries of rising oil prices and inflation ahead of next week's Fed meeting.

Kiplinger

Stocks Slip Before the Open as Middle East Conflict Lifts Oil, U.S. Economic Data on Tap

March S&P 500 E-Mini futures (ESH26) are down -0.62%, and March Nasdaq 100 E-Mini futures (NQH26) are down -0.61% this morning as the escalating Middle East conflict pushes oil prices higher and weighs on risk appetite.

Barchart

‘What the hell is this?’: Miami mom takes daughter to Ulta to get hair tinsel. She can’t believe how they let her walk out

A Miami woman was shocked to see her daughter’s hair after a trip to Ulta to apply hair tinsel went wrong. That’s because instead of giving her daughter an even-looking application, they ended up putting “beads” of stringy tinsel in her hair.

The Mary Sue

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The Mary Sue

Does Ulta Take Back Opened Makeup?

You bought foundation three shades off or received the wrong makeup item—you’ve seen this film before. Anyone who’s been shopping for anything online—especially makeup—has been unsatisfied with the product they ordered at some point. So, does Ulta have a return policy?

The Mary Sue

Woman walks into Ulta for makeup routine after ChatGPT gives advice: ‘As an Ulta employee, the way you are using the testers is extremely unsanitary‘

Makeup testers at beauty retailers like Ulta can be helpful. After all, what we envision in our minds may be different from reality. While sampling these in-store makeup items has a set of implied rules of hygiene, it doesn’t stop this woman from breaking them for her ChatGPT-generated beauty regimen…

The Mary Sue

Woman gets free scalp detox sample from Ulta. Now she says she’s left with chemical burns: ‘You need to get a lawyer’

We all love free samples when shopping at cosmetics stores like Ulta Beauty, especially now that this perk is somewhat rare.

The Mary Sue

Why could no one buy an Ulta Beauty World ticket? A cybersecurity expert weighs in: ‘I waited online for over an hour’

When Ulta dropped its tickets for the Ulta Beauty World Expo, chaos ensued. Over 3 million people were scrambling to get a ticket, of which there were only 3,000.

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The Guardian - US

My fellow gen Z have spoken: these 22 products still scream ‘2016’

Beats headphones, army green jackets and ‘blinding highlights’ – I asked my fellow gen Z to name the 2016 fads they can’t let go of

Barchart

Earnings Preview: What To Expect From Ulta Beauty's Report

Ulta Beauty is scheduled to report its fourth-quarter results soon, and analysts expect a double-digit earnings drop.

Barchart

Why Selling Costco and 3 Other Unusually Active Puts Could Save You From Overpaying

Among the unusually active put options on Thursday were four overvalued stocks, including Costco, a favourite among buy-and-hold investors. Given that markets are generally considered pricey, selling these puts lets you own popular stocks without overpaying. Here’s how.

The Mary Sue

California woman realizes her Ulta points were stolen. Then she catches the thief red-handed: ‘

A mom logged into her Ulta account, excited to finally use her accumulated rewards points on a little beauty treat for herself. But when she logged on, she was shocked to find that the account was completely drained.

MarketBeat

3 Retailers at 52-Week Highs With More Room to Run

A divided retail sector was a primary investment theme in 2025, and it looks set to continue this year. Here are 3 stocks to capitalize on the split consumer.

Barchart

Ulta Stock ‘Unleashed’ Gains in 2025. Should You Keep Buying Shares in 2026?

Ulta started a new initiative to launch in-store experiences and grow its business in 2025. Shares are up about 40% YTD.

The Mary Sue

‘I thought stuff like this went to Marshalls’: Mississippi Ulta worker shows what they do with unsold product. Then he demonstrates with Wyn Skin Tint

The way beauty companies handle unsold inventory has become one of those things customers are only learning about because workers keep filming it.

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