The Latest Breaking News from Ulta

A divided retail sector was a primary investment theme in 2025, and it looks set to continue this year. Here are 3 stocks to capitalize on the split consumer.

Ulta started a new initiative to launch in-store experiences and grow its business in 2025. Shares are up about 40% YTD.

The way beauty companies handle unsold inventory has become one of those things customers are only learning about because workers keep filming it.

Opening a beauty package you order online should be a dopamine-filled little treat. When one Ulta customer picked hers up, however, she says the box felt wrong right away.

A recently engaged woman went into an Ulta store and received unsolicited skincare advice she did not ask for.

Despite Best Buy’s underperformance compared to its industry peers over the past year, Wall Street analysts remain moderately optimistic about the stock’s prospects.

Ulta Beauty has outperformed the Dow over the past year, and analysts are moderately optimistic about the stock’s prospects.

Stock splits are a signal that the company is strong, producing cash flow, and providing value to its investors that will continue to grow over time.

As the holiday season approaches, more people are heading off to buy gift cards for friends and family.

Ulta Beauty (NASDAQ:ULTA) is one of the largest beauty retailers in the country, but it’s far from the flashiest. Tucked into the back corners of strip malls and nestled into small town shopping centers around the country, the retailer has built a 1,500-store, $11 billion empire by being the unassuming…

Ulta Beauty is on track to sustain a rally in 2026 as its operational quality and growth drive value for investors. Analysts and institutions are buying it.