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Founded in 1990, Ulta Beauty, Inc. (ULTA) has grown into the largest specialty beauty retailer in the U.S., offering a broad selection of cosmetics, skincare, haircare, fragrance, wellness products, and salon services under one roof. The company now operates more than 1,500 stores nationwide and has built an omnichannel business that combines its physical locations with an online presence. A key driver of customer engagement has been its Ulta Beauty Rewards loyalty program, which has helped foster a large and loyal customer base.
Beyond the U.S., Ulta is gradually expanding its international footprint through its ownership of luxury beauty retailer Space NK in the U.K. and Ireland, as well as partnerships in Mexico and the Middle East. With a market capitalization of approximately $20.43 billion, Ulta Beauty is preparing to report its fiscal 2026 second-quarter results in late August. Heading into the report, Wall Street expects another quarter of steady growth, forecasting earnings of $6.16 per share, up 6.7% year over year.
