The Latest Breaking News from Ulta

Ulta Stock ‘Unleashed’ Gains in 2025. Should You Keep Buying Shares in 2026?

Ulta started a new initiative to launch in-store experiences and grow its business in 2025. Shares are up about 40% YTD.

Barchart · Dec 31, 2025

‘I thought stuff like this went to Marshalls’: Mississippi Ulta worker shows what they do with unsold product. Then he demonstrates with Wyn Skin Tint

The way beauty companies handle unsold inventory has become one of those things customers are only learning about because workers keep filming it.

The Mary Sue · Dec 22, 2025

‘This happened to me last year with Nordstrom’: Ulta customer orders $200 perfume. Then she opens the box

Opening a beauty package you order online should be a dopamine-filled little treat. When one Ulta customer picked hers up, however, she says the box felt wrong right away.

The Mary Sue · Dec 13, 2025

‘Whoa’: Woman buys Visa prepaid holiday gift card from Dollar Tree. Then she opens the package and sees an Ulta gift card instead

As the holiday season approaches, more people are heading off to buy gift cards for friends and family.

The Mary Sue · Dec 8, 2025

The Home Depot of Beauty: How Ulta Built An $11 Billion Empire By Hiding In Plain Sight

Ulta Beauty (NASDAQ:ULTA) is one of the largest beauty retailers in the country, but it’s far from the flashiest. Tucked into the back corners of strip malls and nestled into small town shopping centers around the country, the retailer has built a 1,500-store, $11 billion empire by being the unassuming…

Benzinga · Dec 7, 2025

Ulta’s Stock May Be Set for a Glow-Up—20% Upside Ahead?

Ulta Beauty is on track to sustain a rally in 2026 as its operational quality and growth drive value for investors. Analysts and institutions are buying it.

MarketBeat · Dec 6, 2025

Stocks Keep Climbing as Fed Meeting Nears: Stock Market Today

A stale inflation report and improving consumer sentiment did little to shift expectations for a rate cut next week.

Kiplinger · Dec 5, 2025

What's Going On With Ulta Shares Friday?

Ulta Beauty, Inc. (NASDAQ:ULTA) shares are trading higher Friday after the company beat third quarter estimates and raised its full-year GAAP earnings per share guidance.

Benzinga · Dec 5, 2025

Why Ulta Beauty Shares Are Trading Higher By Around 6%; Here Are 20 Stocks Moving Premarket

Shares of Ulta Beauty, Inc. (NASDAQ:ULTA) rose sharply in pre-market trading after the company beat third-quarter estimates and raised its full-year GAAP EPS guidance.

Benzinga · Dec 5, 2025

SoFi Technologies, Oklo, Meta, Ulta Beauty and BigBear.ai: Why These 5 Stocks Are On Investors' Radars Today

Major U.S. indices closed mixed on Thursday, with the Dow Jones Industrial Average slipping 0.07% to 47,850.94. The SP 500 edged up 0.1% to 6,857.12, and the Nasdaq added 0.2% to 23,505.13.

Benzinga · Dec 5, 2025