Ulta Beauty (NASDAQ:ULTA) is one of the largest beauty retailers in the country, but it’s far from the flashiest. Tucked into the back corners of strip malls and nestled into small town shopping centers around the country, the retailer has built a 1,500-store, $11 billion empire by being the unassuming workhorse of the beauty industry.
Which is exactly how founders Richard George and Terry Hanson designed it, Bloomberg says.
