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Benzinga
Benzinga
Business
Madison Troyer

This 'Shark Tank' Startup Did $95 Million In Sales Last Year. Its Founders Say They Bootstrapped Their Success

Closeup,View,Of,The,Shark,Tank,Logo,On,The,Mobile

Twin sisters Taylor Capuano and Casey Sarai found themselves at a crossroads in their careers in 2022. Instead of taking a more traditional route, the women elected to start their own company, Cakes Body, which now does millions in sales each year.

Three years ago, Capuano was a marketing manager at the clothing brand Life Is Good and had just welcomed her first child. Stepping into motherhood left her desiring more flexibility in her working life, she told CNBC. Meanwhile, Sarai was a marketing manager at Pernod Ricard and was struggling with pandemic-era layoffs that had made her job much more difficult.

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