Hailey Bieber is rewriting the rules of celebrity entrepreneurship. Just three years after launching her minimalist skincare brand, Rhode, the 28-year-old has inked a staggering £740 million ($1 billion) deal with cosmetics powerhouse e.l.f. Beauty.
As her empire soars, Hailey finds herself not only on the cover of Vogue but at the centre of public fascination—fuelled in part by mounting rumours of financial trouble and tension with husband Justin Bieber. Yet despite the headlines, Hailey's laser-sharp business instincts are clearly paying off.
