
Most of us have a sport that we just love to watch, whether it’s something more mainstream, such as football and Formula One (F1), or something slightly harder to access regularly, such as equestrianism, strongman or swimming.
And while many super fans have been taking part in fantasy leagues or replaying their favourite goals online for years, generative artificial intelligence (Gen AI) is set to democratise the way we can all access, engage with, and enjoy our favourite sports.