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The Latest Breaking News from CTV

Vizio Says CTV Campaigns Can Target Local Audiences

Awareness and recall rose in utility’s service area

Broadcasting & Cable

Canada should look to its past and Europe for guidance on media policy — but not south

Seventy years ago, Canadian leaders turned away from the British model of media policy that rejected advertising-supported private broadcasting.

The Conversation

Dish Media Expands Programmatic Ad Capabilities with Dish Connected Launch

Advertisers can now complement their CTV buys on Sling TV with access to live linear Dish TV inventory

TV Tech

From analysis to the latest developments in health,
read the most diverse news in one place.

Study: CTV Ad Fraud Surges in 2022

There was a 69% increase in bot fraud in 2022 and significant growth in CTV ad fraud schemes, according to DoubleVerify

TV Tech

Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials

At Brandcast NFL and AI take center stage

Broadcasting & Cable

Innovid Expands Local Measurement for NBCUniversal

Innovid is now delivering outcomes measurement for local advertisers across CTV and linear to NBCU in the 31 markets where it owns stations

TV Tech

More Than Half of All Global Video Impressions Now on CTV

The video impression share for connected TV is up 10.9% from 2021 according to Innovid

TV Tech

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CTV Grows To 51% Of Global Video Ad Impressions: Innovid

Interactive ads lift engagement

Broadcasting & Cable

Freevee's 'Jury Duty' Ranks Highest In TVision's CTV Show Rankings

Netflix’s 'Murder Mystery 2' is top movie

Broadcasting & Cable

PubMatic Launches Activate, Enabling Direct Deals Via Programmatic Platform

Dentsu, Fubo, GroupM, Havas Mars, Omnicom Media among users

Broadcasting & Cable

Linear Addressable Ads Still Important to CTV Buyers, DirecTV Finds

80% of buyers expect to spend the same or more on linear addressable

Broadcasting & Cable

The real streaming wars are not between Netflix and Disney. Asian smart TV makers and Silicon Valley are vying to capture your living room–and upend legacy media

87% of American TV-watching households own one. Welcome to the connected TV wars.

Fortune

Survey: Major Increase in CTV/OTT Ad Spend Expected in First Half of 2023

Among direct-to-consumer marketers, more than half (57%) who currently use CTV/OTT plan to increase their ad spend vs. last year

TV Tech

Direct-To-Consumer Marketers Boost CTV Spending: Digital Remedy

57/% of those using CTV and over-the-top plans to increase budgets

Broadcasting & Cable

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Al Jazeera

Canada repatriating 14 citizens from detention camps in Syria

Government says it is bringing four women and 10 children home amid reports of deteriorating conditions in the camps.

Broadcasting & Cable

Premion CTV Inventory Study Finds Higher Co-Viewing, Attention

Advertisers get larger audiences

Broadcasting & Cable

MarketCast Brings Brand Effect Into CTV, Measuring Ad Resonance

Makes deal to use data from Vizio’s Inscape

The Independent UK

Thousands of tourists stranded as Flair Airlines has four planes seized from airports over $1m payment dispute

Passengers in Toronto, Edmonton and Waterloo were affected

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news in one place.

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The Independent UK

Canadian reporter suffers medical emergency live on air: ‘I’m not feeling very well’

Jessica Robb’s eyes glaze over and she begins to wobble while presenting a segment

USA Today Sports Media Group

Fisherman’s knees buckle upon seeing his ‘super unheard of’ catch

An angler in Toronto Harbor assumed he had hooked a big pike when he felt the weight at the end of the line. Turns out, it was a 'unicorn.'

The Independent UK

News broadcaster defended by viewers following claims that she was fired from job for grey hair

‘At 58, I still thought I’d have a lot more time to tell more of the stories that impact our daily lives,’ reporter says on Twitter

The Conversation

Grey hair: Fine for George Clooney but not Lisa LaFlamme?

Hillary Clinton once said: “Pay attention to your hair, because everyone else will.”

Chicago Sun-Times

Acclaimed Canadian news anchor Lisa LaFlamme accuses bosses of firing her for letting her hair go gray

LaFlamme was a woman atop a male-dominated industry, so not always treated seriously. Her decision to stop dying her hair made national headlines in Canada.

The Guardian - US

Anger as Lisa LaFlamme dropped as Canada TV anchor after going grey

Award-winning host of CTV National News ‘shocked and saddened’ as company denies accusations of sexism and ageism

The Independent UK

Experimental brain test on Canadian girl with autism stuns researchers trying to prevent severe self-harm

‘As scary as it is to drill into their brain and have this big piece hanging out of their chest ... it’s worth it,’ said the 9-year-old’s mother in an interview

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