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MarketBeat
MarketBeat
Jea Yu

The Trade Desk: When Sell the News Turns Into Buy the Dip

The Trade Desk Trade Desk Nasdaq TTD The Trade Desk Inc Jeff Green CTV Google

Advertising technology (adtech) giant The Trade Desk Inc. (NASDAQ: TTD) is the leading independent demand-side platform (DSP) for programmatic advertising. The company’s artificial intelligence (AI) powered adtech platform, Kokai, enables brands and marketers to specify and target the exact audience and channels they want to administer their ad spend.

The Trade Desk platform analyzes over 13 million ad opportunities every second to help marketers discover which ones are most effective for their campaigns. The company is on the leading edge of the digital ad revolution and a barometer of the recovery in the ad market.

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