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The Latest Breaking News from CTV

Adoption of Ad-Supported Streaming Soars Past SVOD

83.7 million U.S. CTV households are using ad-supported streaming services versus 81.1 million for services without ads according to Comscore

TV Tech

Ad-Supported Apps Draw 66% of Connected TV Viewing: TVision Report

Attention drops as more viewers turn to ad-supported streaming

Broadcasting & Cable

A&E to Use TVision's Total View to Measure CTV Ad Engagement

Total View includes multiple dashboards, which help A+E Networks’ sales team understand overall performance, improve engagement and maximize value

TV Tech

From analysis to the latest developments in health,
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How To Watch Love Island Games Online And Stream All-Star Spin-Off – Premiere Date, Host, Ex-Islanders, And More

Let the games begin with "All Star" series announced. We explain how to watch Love Island Games from anywhere, with all the latest info on start date, host, and more.

Cinemablend

Convergence Gives Publishers More Ways To Sell Their Inventory

Platforms must address the huge gap between programmatic and premium

Broadcasting & Cable

CTV Advertising Passes $1B Monthly Milestone in June

It is the first time that connected TV advertising reached the $1B mark according to Vivvix

TV Tech

CTV Ad Spending Reached $1 Billion in June, Vivvix Says

Spending on AVOD was up 79% in 2022

Broadcasting & Cable

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Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content

Publishers on Direct Digital’s Colossus supply side platform available to programmatic buyers

Broadcasting & Cable

Solving Connected TV Viewers’ Content Choice Conundrum (B+C Guest Blog)

Why streamers are in fierce competition for content discovery across the CTV ecosystem

Broadcasting & Cable

Viant Stock Jumps 29% On Rebound In CTV Growth

Ad tech company cuts 2Q net loss as revenue grows 12%

Broadcasting & Cable

FIFA+ Dramatically Expands CTV, FAST Channel Distribution

FIFA is expanding distribution of FIFA+ to five new connected TV apps

TV Tech

CTV Accounts for Half of Global Retail Video Impressions

Mobile represented the second largest share at 32% of retail video impressions followed by desktop at 18% in 2022

TV Tech

Survey: Two in Three Advertisers Plan Increased CTV/OTT Spend

The average increase is 23% according to a new Premion survey

TV Tech

CTV Accounts for 50% of Global Retail Video Impressions: Innovid

Dynamic video ads increased 29% in 2022

Broadcasting & Cable

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Broadcasting & Cable

Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds

62% are moving funds from digital, social and linear TV

WhatToWatch

Sullivan's Crossing: cast, trailer and everything we know about the Chad Michael Murray series

Sullivan's Crossing stars Chad Michael Murray and is coming to The CW this fall. Here's everything that we know about it.

Broadcasting & Cable

Innovid In Deal With Upwave To Optimize CTV Advertising

Campaigns will focus on most effective creative

Broadcasting & Cable

‘Sullivan’s Crossing’ Gets Second Season on The CW Before It Premieres

Network partners with Reel World, CTV, Fremantle on season two

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Broadcasting & Cable

Infillion Expands CTV Reach For Its Choice-Based Ad Creative With Innovid Deal

Integration makes ads available on more than 25 types of CTV devices

Broadcasting & Cable

‘Ted Lasso’ Stays At The Top Of TVision’s CTV Power Score Rankings

Hulu’s ‘White Men Can’t Jump’ is top movie for May

Broadcasting & Cable

Vizio Says CTV Campaigns Can Target Local Audiences

Awareness and recall rose in utility’s service area

The Conversation

Canada should look to its past and Europe for guidance on media policy — but not south

Seventy years ago, Canadian leaders turned away from the British model of media policy that rejected advertising-supported private broadcasting.

TV Tech

Dish Media Expands Programmatic Ad Capabilities with Dish Connected Launch

Advertisers can now complement their CTV buys on Sling TV with access to live linear Dish TV inventory

TV Tech

Study: CTV Ad Fraud Surges in 2022

There was a 69% increase in bot fraud in 2022 and significant growth in CTV ad fraud schemes, according to DoubleVerify

Broadcasting & Cable

Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials

At Brandcast NFL and AI take center stage

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