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The Latest Breaking News from CTV

CTV Accounts for Half of Global Retail Video Impressions

Mobile represented the second largest share at 32% of retail video impressions followed by desktop at 18% in 2022

TV Tech

Survey: Two in Three Advertisers Plan Increased CTV/OTT Spend

The average increase is 23% according to a new Premion survey

TV Tech

CTV Accounts for 50% of Global Retail Video Impressions: Innovid

Dynamic video ads increased 29% in 2022

Broadcasting & Cable

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Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds

62% are moving funds from digital, social and linear TV

Broadcasting & Cable

Sullivan's Crossing: cast, trailer and everything we know about the Chad Michael Murray series

Sullivan's Crossing stars Chad Michael Murray and is coming to The CW this fall. Here's everything that we know about it.

WhatToWatch

Innovid In Deal With Upwave To Optimize CTV Advertising

Campaigns will focus on most effective creative

Broadcasting & Cable

‘Sullivan’s Crossing’ Gets Second Season on The CW Before It Premieres

Network partners with Reel World, CTV, Fremantle on season two

Broadcasting & Cable

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Infillion Expands CTV Reach For Its Choice-Based Ad Creative With Innovid Deal

Integration makes ads available on more than 25 types of CTV devices

Broadcasting & Cable

‘Ted Lasso’ Stays At The Top Of TVision’s CTV Power Score Rankings

Hulu’s ‘White Men Can’t Jump’ is top movie for May

Broadcasting & Cable

Vizio Says CTV Campaigns Can Target Local Audiences

Awareness and recall rose in utility’s service area

Broadcasting & Cable

Canada should look to its past and Europe for guidance on media policy — but not south

Seventy years ago, Canadian leaders turned away from the British model of media policy that rejected advertising-supported private broadcasting.

The Conversation

Dish Media Expands Programmatic Ad Capabilities with Dish Connected Launch

Advertisers can now complement their CTV buys on Sling TV with access to live linear Dish TV inventory

TV Tech

Study: CTV Ad Fraud Surges in 2022

There was a 69% increase in bot fraud in 2022 and significant growth in CTV ad fraud schemes, according to DoubleVerify

TV Tech

Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials

At Brandcast NFL and AI take center stage

Broadcasting & Cable

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TV Tech

Innovid Expands Local Measurement for NBCUniversal

Innovid is now delivering outcomes measurement for local advertisers across CTV and linear to NBCU in the 31 markets where it owns stations

TV Tech

More Than Half of All Global Video Impressions Now on CTV

The video impression share for connected TV is up 10.9% from 2021 according to Innovid

Broadcasting & Cable

CTV Grows To 51% Of Global Video Ad Impressions: Innovid

Interactive ads lift engagement

Broadcasting & Cable

Freevee's 'Jury Duty' Ranks Highest In TVision's CTV Show Rankings

Netflix’s 'Murder Mystery 2' is top movie

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Broadcasting & Cable

PubMatic Launches Activate, Enabling Direct Deals Via Programmatic Platform

Dentsu, Fubo, GroupM, Havas Mars, Omnicom Media among users

Broadcasting & Cable

Linear Addressable Ads Still Important to CTV Buyers, DirecTV Finds

80% of buyers expect to spend the same or more on linear addressable

Fortune

The real streaming wars are not between Netflix and Disney. Asian smart TV makers and Silicon Valley are vying to capture your living room–and upend legacy media

87% of American TV-watching households own one. Welcome to the connected TV wars.

TV Tech

Survey: Major Increase in CTV/OTT Ad Spend Expected in First Half of 2023

Among direct-to-consumer marketers, more than half (57%) who currently use CTV/OTT plan to increase their ad spend vs. last year

Broadcasting & Cable

Direct-To-Consumer Marketers Boost CTV Spending: Digital Remedy

57/% of those using CTV and over-the-top plans to increase budgets

Al Jazeera

Canada repatriating 14 citizens from detention camps in Syria

Government says it is bringing four women and 10 children home amid reports of deteriorating conditions in the camps.

Broadcasting & Cable

Premion CTV Inventory Study Finds Higher Co-Viewing, Attention

Advertisers get larger audiences

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