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The Latest Breaking News from CTV

How To Watch Caught In The Act: Unfaithful Season 2 And Stream New Episodes From Anywhere

With cheaters being put on blast in all new episodes, see how to watch Caught in the Act: Unfaithful Season 2 online on MTV in the US or wherever you are.

Cinemablend

How to watch La Brea season 3 — stream the final part from anywhere

Prepare to dive into the sinkhole one last time for the final instalment of this sci-fi mystery show. Here's how to watch La Brea season 3 online from anywhere.

TechRadar

tvScientific Unveils CTV Ad Training Course, Community

Performance TV Academy courses will offer courses on CTV ad strategies and tactics

TV Tech

From analysis to the latest developments in health,
read the most diverse news in one place.

tvScientific Launches Academy To Boost CTV Ad Performance

tvRoom Community will offer advice about tools, tactics and best practices

Broadcasting & Cable

DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption

Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends

TV Tech

Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins

Executives predict dollars will shift as linear and digital continue to blur

Broadcasting & Cable

LG AD Solutions’ 2024 Predictions: Advertisers Cut the Cord and Shift to CTV

More innovation from AI, the growing importance of live sports streaming and a big shift in ad dollars are among the predictions made by LG’s Tony Marlow

TV Tech

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Why CTV Is Playing Catch-Up to YouTube in the Ad Game

Bite-sized clips, granular targeting and simple buying afford advantages to Alphabet-owned platform

Multichannel News

Fubo Taps EDO to Measure Connected TV Advertising Engagement and Outcomes

Initial findings indicate that Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% according to EDO TV outcomes data

TV Tech

EDO is Measuring CTV Ad Outcomes On Fubo

Higher engagement found on Fubo than linear TV or competitive streaming platforms

Broadcasting & Cable

The Trends of 2023: The End of the ‘One-Size-Fits-All’ Operating Model

Imagine Communications President Steve Reynolds reviews the past year, looks ahead to 2024

TV Tech

Dish Media Brings Interactive, Personalized Advertising to Sling TV

Dish is using BrightLine to enable interactive ad units on live and on demand inventory on Sling TV

TV Tech

Dish Media Engages BrightLine for Interactive Ads on Sling TV

Interactive ads can run in live and on-demand inventory

Broadcasting & Cable

Bills vs Chiefs live stream: How to watch NFL Week 14 online, start time and odds

The Bills vs Chiefs live stream pits Allen vs Mahomes. Here's how to watch it wherever you are.

Tom’s Guide

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Broadcasting & Cable

‘Ted Lasso,’ ‘Top Gun,’ Taylor Swift Lead TVision’s 2023 CTV Highlights

Ad-supported subscription services grow

Multichannel News

U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts

Gains by connected TV don’t fully offset traditional TV losses

Broadcasting & Cable

Will Self-Serve Get Small Advertisers to Embrace TV? (Wolk)

The television industry has come to realize that there are millions of small companies that could be running television commercials but are not

Broadcasting & Cable

Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)

Focus on engagement, interaction when judging a campaign’s effectiveness

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Broadcasting & Cable

As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)

Attracting and retaining attention is key in an ever more crowded environment

TV Tech

Blockboard Unveils BlockCONNECT Attribution Technology For CTV, OTT Advertisers

The tool gives agencies and brands a chance to make rapid changes to ad buys and creative if needed

TV Tech

OpenX Announces TV+ Initiative

OpenX wants to improve trust and transparency in the CTV market by removing all resellers and eliminating all non-TV content from its CTV inventory

Broadcasting & Cable

tvScientific Uses Retail Data To Target CTV Ads On a Cost-Per-Outcome Basis

Retail Performance TV drives campaign effectiveness

Tom’s Guide

Giants vs Cowboys live stream: How to watch NFL week 10 online today

The Giants vs Cowboys live stream has two fierce NFC East rivals facing off in an important matchup. Here’s how to watch from wherever you are.

Tom’s Guide

How to watch Country Music Awards 2023: 57th CMAs channel, start time, performers, nominees

As the eyes of the country music world turn to Nashville, Tennessee for the CMAs, you can use our guide to watch Country Music Awards live streams from wherever you are.

Broadcasting & Cable

Big Advertisers Fall for Fake Content on CTV, Peer39 Study Finds

37% of ads running in ‘fake’ CTV content came from Fortune 500 companies

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