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The Latest Breaking News from CTV

U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts

Gains by connected TV don’t fully offset traditional TV losses

Multichannel News

Will Self-Serve Get Small Advertisers to Embrace TV? (Wolk)

The television industry has come to realize that there are millions of small companies that could be running television commercials but are not

Broadcasting & Cable

Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)

Focus on engagement, interaction when judging a campaign’s effectiveness

Broadcasting & Cable

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As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)

Attracting and retaining attention is key in an ever more crowded environment

Broadcasting & Cable

Blockboard Unveils BlockCONNECT Attribution Technology For CTV, OTT Advertisers

The tool gives agencies and brands a chance to make rapid changes to ad buys and creative if needed

TV Tech

OpenX Announces TV+ Initiative

OpenX wants to improve trust and transparency in the CTV market by removing all resellers and eliminating all non-TV content from its CTV inventory

TV Tech

tvScientific Uses Retail Data To Target CTV Ads On a Cost-Per-Outcome Basis

Retail Performance TV drives campaign effectiveness

Broadcasting & Cable

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Giants vs Cowboys live stream: How to watch NFL week 10 online today

The Giants vs Cowboys live stream has two fierce NFC East rivals facing off in an important matchup. Here’s how to watch from wherever you are.

Tom’s Guide

How to watch Country Music Awards 2023: 57th CMAs channel, start time, performers, nominees

As the eyes of the country music world turn to Nashville, Tennessee for the CMAs, you can use our guide to watch Country Music Awards live streams from wherever you are.

Tom’s Guide

Big Advertisers Fall for Fake Content on CTV, Peer39 Study Finds

37% of ads running in ‘fake’ CTV content came from Fortune 500 companies

Broadcasting & Cable

Bills vs Bengals live stream: How to watch NFL Sunday Night Football Week 9 online

The Bills vs Bengals live stream set up an AFC playoff rematch! Here’s how to watch from wherever you are.

Tom’s Guide

Cowboys vs Eagles live stream: How to watch NFL week 9 online

The Cowboys vs Eagles live stream will be one of the biggest matchups in this rivalry's history. Here’s how to watch from wherever you are

Tom’s Guide

E.W. Scripps Posts Q3 Loss as Revenues Fall 7.4%

Connected-TV revenue expected to hit $100 million this year

Broadcasting & Cable

NBC’s ‘Transplant’ Season 3 Premieres: Bash’s New Journey Begins

Hamza Haq returns as Bash in the hit medical drama, facing new challenges and personal growth in Toronto's York Memorial Hospital.

Zenger

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TV Tech

Adoption of Ad-Supported Streaming Soars Past SVOD

83.7 million U.S. CTV households are using ad-supported streaming services versus 81.1 million for services without ads according to Comscore

Broadcasting & Cable

Ad-Supported Apps Draw 66% of Connected TV Viewing: TVision Report

Attention drops as more viewers turn to ad-supported streaming

TV Tech

A&E to Use TVision's Total View to Measure CTV Ad Engagement

Total View includes multiple dashboards, which help A+E Networks’ sales team understand overall performance, improve engagement and maximize value

Cinemablend

How To Watch Love Island Games Online And Stream All-Star Spin-Off – Premiere Date, Host, Ex-Islanders, And More

Let the games begin with "All Star" series announced. We explain how to watch Love Island Games from anywhere, with all the latest info on start date, host, and more.

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Broadcasting & Cable

Convergence Gives Publishers More Ways To Sell Their Inventory

Platforms must address the huge gap between programmatic and premium

TV Tech

CTV Advertising Passes $1B Monthly Milestone in June

It is the first time that connected TV advertising reached the $1B mark according to Vivvix

Broadcasting & Cable

CTV Ad Spending Reached $1 Billion in June, Vivvix Says

Spending on AVOD was up 79% in 2022

Broadcasting & Cable

Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content

Publishers on Direct Digital’s Colossus supply side platform available to programmatic buyers

Broadcasting & Cable

Solving Connected TV Viewers’ Content Choice Conundrum (B+C Guest Blog)

Why streamers are in fierce competition for content discovery across the CTV ecosystem

Broadcasting & Cable

Viant Stock Jumps 29% On Rebound In CTV Growth

Ad tech company cuts 2Q net loss as revenue grows 12%

TV Tech

FIFA+ Dramatically Expands CTV, FAST Channel Distribution

FIFA is expanding distribution of FIFA+ to five new connected TV apps

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