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The Latest Breaking News from CTV

Ad Spending on Digital Video Expected To Grow 16% in 2024

IAB forecast calls for CTV to jump 12% to $22.7 billion

Multichannel News

DV Earns MRC Accreditation for CTV Viewability

Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments

TV Tech

Mundo Hispano Digital Launches MundoNow Connect

The AI-driven CTV channel is designed to help advertisers target Hispanics in a cookieless world

TV Tech

From analysis to the latest developments in health,
read the most diverse news in one place.

DoubleVerify Gets MRC Stamp for CTV Viewability Metrics

1 in 3 CTV ads served when TV is off

Broadcasting & Cable

Kargo Gives Buyers More Detail on CTV Campaigns

New product provides series titles, episode names and contextual clues

Broadcasting & Cable

How to watch 'Sullivan's Crossing' season 2 online and from anywhere – all episodes streaming now and free

With Maggie finding it hard to leave the Crossing behind, here's how to watch "Sullivan's Crossing" season 2 online and from anywhere — including free streaming options.

Tom’s Guide

Innovid Launches Harmony Direct in Effort To Tame CTV Supply Chain

PMG, Roku among first to use new product

Broadcasting & Cable

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Bodying Up to the Magnificent '3 Body Problem,' the Bold David Ellis, the Rediscovered Sublime, the Surging CTV Biz and the Victorious Dawn Staley

Also in this week's 'Next Text,' we throw some deserved shade at the far right culture warriors at 'OutKick'

Broadcasting & Cable

Magnite Working With Captify To Target CTV Ads With Search Data

Searches can reveal interests and purchase intent

Broadcasting & Cable

How to watch Walker season 4 online: live stream the hit The CW series free from anywhere

Here's how you can watch Walker season 4 online, ready for its Wednesday, April 3 debut on The CW.

WhatToWatch

PubMatic To Use Instacart Data To Target CTV Commercials

GroupM, Mars sign up

Broadcasting & Cable

Africa Channel, Multimerica AdEX Delivering Culturally Relevant CTV Ads

New TAC365 offering can reach 95% of CTV households

Broadcasting & Cable

Political Winds Could Reap a Windfall for Stations

‘Massive spend’ in a contentious presidential election year might top $11 billion

Multichannel News

Survey: CTV Is Most Effective Digital Ad Channel

23% also plan to increase their CTV ad spend in 2024 according to a tvScientific survey

TV Tech

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news in one place.

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Broadcasting & Cable

More Than 23% of Marketers Plan More CTV Ad Spending

tvScientific finds 65% of brands see performance TV lifting sales

TV Tech

Innovid: CTV Accounted for More than Half of Video Ad Impressions in 2023

The report also found that interactive CTV Campaigns drove up to 10.3x higher engagement for advertisers

Broadcasting & Cable

CTV Share Of Digital Video Impressions Rose To 53%, Innovid Reports

Interactive ads hold viewers’ attention longer

Broadcasting & Cable

Retail Media, CTV Expected To Post Big Gains in 2024

Advertiser Perceptions report sees digital ad spending up 10% in 2024 and 2025

Get all your
news in one place.

100’s of premium titles.
One news app.

TV Tech

Samsung TV Plus Adds March Madness Programming

The content available on the free CTV app includes updates, scores, betting information and other features

Tom’s Guide

How to watch 'Station 19' season 7 online, on TV and from anywhere

We're saying goodbye to the firefighters of the "Grey's Anatomy" spin-off. Here is how to watch "Station 19" season 7 online and from anywhere.

Tom’s Guide

How to watch 'Grey's Anatomy' season 20 online, on TV and from anywhere now

The drama is set to continue after a mid-season break at Grey Sloan Memorial Hospital. Here is how to watch "Grey's Anatomy" season 20 online and from anywhere.

Broadcasting & Cable

Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier

Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery

Broadcasting & Cable

Clinch Rolling Out Creative Attribution Reporting for CTV Ads

Canvas automobile client is piloting new capability

Broadcasting & Cable

Driver Studios Teams With Qonsent for Privacy-Based Interactive CTV Ads

Portfolio includes shoppable ads

Tom’s Guide

How to watch 2024 Oscars live stream online: Start time, channel and more

What you need to watch the Oscars 2024 live stream online and without cable.

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