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The Latest Breaking News from CTV

New Report Offers Insight On How Marketers Can Make Best Use Of CTV

“A Full-Funnel Approach to CTV Marketing 2024,” looks at developing effective CTV campaigns

TV Tech

Wurl Study Finds 4% of CTV Viewers Tune Out Each Minute During Ad Breaks

Contextual matching can reduce viewer loss

Broadcasting & Cable

Three of Five CTV/OTT Advertisers Plan Ad Spending Increases

The average increases will be by 21% according to a survey from Advertiser Perceptions and Premion

TV Tech

From analysis to the latest developments in health,
read the most diverse news in one place.

Nielsen’s Gracenote Enters Contextual CTV Ad Business

Gracenote is now working with Peer39, Magnite, Cannella Media, Ocean Media, DirecTV Advertising, Tastemade, Xumo and others to improve contextual advertising

TV Tech

Nielsen’s Gracenote Gets Into Contextual Ad Game

Metadata being used by Cineverse, DirecTV Advertising, Philo, Tastemade, Xumo to target audiences

Broadcasting & Cable

61% of CTV Advertisers Plan To Increase Spending: Survey

Study from Premion, Advertiser Perceptions finds average increase of 21%

Broadcasting & Cable

Paramount Advertising Brings AI-Generated Ads to Pluto TV, Paramount+

Powered by generative AI partner Waymark, Paramount's new Paramount Ads Manager creates CTV ads based on images, text, and videos derived from a business’s website

TV Tech

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IAB: Digital Video Ad Spend Will Jump 16% in 2024

Report predicts growth in CTV, with programmatic buying and alternative currencies gaining ground

Broadcasting & Cable

MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities

Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources

TV Tech

LG Ad Solutions Notes 'Seismic Shift' in Political TV Advertising in 2024 Election

CTV ad provider says U.S. viewers, regardless of political affiliation, increasingly prefer streaming over linear TV in 2024

TV Tech

LG Ad Solutions Says It’s Smart for Political Advertisers To Buy Streaming Ads

Survey shows Dem, GOP and independent CTV viewers prefer streaming to cable, satellite, broadcast

Broadcasting & Cable

How to watch 'The Bachelorette' season 21 finale online, on TV and from anywhere now

Former 'The Bachelor' contestant Jennifer Tran is searching for a soulmate. Here is how to watch "The Bachelorette" season 21 online and from anywhere.

Tom’s Guide

AdImpact Raises Political Ad Forecast to $10.69B

This election cycle will be up 19% from the last presidential election and is on track to be the most expensive on record

TV Tech

How to watch 'Star Trek: Prodigy' season 2 online — stream anywhere, release date

Live long and get ready for 20 new episodes. Here's how to watch "Star Trek: Prodigy" season 2 online and from anywhere when it lands.

Tom’s Guide

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Multichannel News

Navigating the New CTV Ad Landscape (Viewpoint)

A rise in programmatic buying could make the upfronts even more relevant

Broadcasting & Cable

U.S. TV Ad Revenue To Fall 0.6% In 2024, GroupM Forecasts

With less than half of households subscribing to pay TV, linear TV expected to decline 8.9%

TV Tech

Seedtag Acquires the Sell-Side Ad Platform Beachfront

The deal will strengthen the global contextual advertising company’s CTV offering

Broadcasting & Cable

GumGum Says In-Video Ad Units Boost Attention 30%

TVision panel measures CTV viewer behavior

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news in one place.

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Broadcasting & Cable

Netflix Dances To Top of TVision Power Score Rankings with ‘TikTok Cult’ Documentary

Jerry Seinfeld’s ‘Unfrosted’ pops up as top CTV movie in May

What Hi-Fi?

Canadian Grand Prix live stream: how to watch the F1 free online from anywhere

Follow our guide on how to watch a Canadian Grand Prix live stream from anywhere – Ferrari could overtake Red Bull in the constructors' standings if Checo's woeful form continues.

Multichannel News

Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media

Contextual ad company adds direct access to inventory

TV Tech

The Olympics Is Personal(ized)

The Olympics emerges as the perfect test case of CTV strategies as an extension of digital rather than as an extension of linear TV

Broadcasting & Cable

Attention to Connected TV Ads Grew in Q1, TVision Study Finds

Amazon’s ‘Reacher’ was top show; ‘Road House’ led movies

TV Tech

Survey: Fubo Boasts High Levels of Audience Attention

Research from TVision shows that ads on Fubo capture more attention than ads generally do on CTV, cable, vMVPDs and FAST

Broadcasting & Cable

Fubo Grabs Viewer Attention, According to TVision Study

One advertiser saw 67% more attention for ads on Fubo compared to other connected TV apps

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