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TV Tech
TV Tech
Phil Kurz

New Report Offers Insight On How Marketers Can Make Best Use Of CTV

CTV Wurl AppLovin
Wurl.

PALO ALTO, Calif.—A new report examining the evolving connected TV (CTV) landscape and its growing influence on brand and performance marketing strategies walks readers through the awareness, consideration and decision stages of the marketing cycle with the goal of developing and executing effective campaigns.

The report, “A Full-Funnel Approach to CTV Marketing 2024,” is from Wurl, its parent company AppLovin and measurement and analytics company Adjust.

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